One of the definitions for independent from an online source says and quote “not relying on another or others for aid or support.” When I think about this definition for a company it makes me imagine a world where everything a company needs and wants can be found all underneath one roof, and does not need reliance on other outside companies for supplies.
Imagine if for the Levi’s company the cotton could be grown under the same roof that the jeans were made? Under the same roof that their fashion line was revealed? Under the same roof that their final product could be sold?
Now that would definitely be a sign for independence.
So here I have decided to create a new version of Levi’s Factory based off the symbol of Levi’s logo and the taste of modern design. The top-level will be focused on towards scientific research and farming of the cotton. Each box shown below will contain a set amount of cotton needed for the creation of jeans. The top-level will be made out of a strong glass material that will allow sunlight to filter through and help the growth of these plants. Water will be given through spray pumps found on a line above the plants (Kind of like how grocery stores keep the fruits and vegetables wet.) there will be many rollable storage bins for the farmers to use while the cotton is being picked to provide time convenience and help the farmers from straining their bodies. Researchers will take note of all the plants and try to find ways to grow faster and fuller cotton stocks with a tougher cotton.
The second level down is for the jean making factory. Here workers can develop the product in a more appealing environment then before. Stations will be organized neatly and with the idea of comfort and safety for the workers in mind. The break room will be made for special comfort and relaxation with cushioned red seats that will be made in circular fashion to exclude a group from others for peace and quiet, or an option of set bar seating that will invite happy conversation. There will also be a hint of agriculture in the break room with trees towering over people and flowered plants lining the design of the break room in order to give a feeling of the outdoors being brought to them. I would like to take particular interest in the design of this level for the hardest of workers, who strain themselves everyday to make the product’s that America loves.
Here are a few pictures I found of old factories and the conditions the workers have worked in. Take notice in the cement walls, the dark and dingy appearance these workers have to face every day while laboring over the creation of jeans. I would like to create an environment that is more inviting and will make the Levi’s workers extremely proud to come to their job every day.
Photos: David Friedman
These sewing stations shown above for example would look better if the tables were attached together to create a larger work space. Each space would have a vibrant red or blue color rather than the dull white to liven up the place. (If I have free time I will draw out my idea for this and post it along with the design of the new building.) Also, I would like to change those horrible wooden benches you can see the workers sitting on above that I am positive leave wear and tear on your spine and butt for a more comfortable cloth like-material and the ability for adjustable seating so that the worker is able to sit at the sewing machine properly while leaving less stress on the back, butt, and arms. Finally, I would like to add some entertainment for the workers who tend to sit at a station all day and not walk around. For this idea at every sewing station you will find a headset that is hooked to the table giving the worker options of many radio stations from music to comedy to news and maybe even the ability to talk to other workers who may be sitting far away. If an announcement needs to be made or an alarm is set off in the factory the radio stations will be interrupted by the factories main line.
The third level down will display Levi’s history in an elegant museum. No jeans or photos will be hidden behind a glass window, but rather staged in front of people bringing them closer to the product and the story shown. Story telling will be done through pedestals with facts and headsets that will play music and have a narrator speaking that will come on every time an individual crosses a frequency line near a stage. At the end of the journey before customers leave the museum some celebrity worn Levi’s will be displayed in a row leading the audience to a small Levi’s embellishment station where the museum attendee’s will give back the headsets and embellish or sign an extremely large pair of pants. Over time, these pair of pants will change as more people come and cover the design of the previous attendee’s with their own. A video camera will be recording these changes over a period of a year, and at the end of the year the video will be displayed at the museum at the embellishment station.
The fashion runway will be for Levi’s exclusive designs with a few guest designer showings. The runway stage will be white on top with red sides, and the model entrance will be black. (yet again, if I find some extra time I will draw out this idea and post it to my blog.)